Design of Taishan Cultural and Creative Products Integrating Cultural IP with Wood-based Materials

Abstract

Aiming at the problems of strong subjectivity in Taishan wood-based cultural and creative design, low added value of bio-based materials, and superficial cultural translation, this paper proposes a systematic design framework coupling Grounded Theory with the Fuzzy Analytic Hierarchy Process (FAHP). A three-dimensional evaluation system covering culture, function, and emotion is constructed, based on which three Taishan wood-based cultural and creative products are developed. A multi-criteria evaluation framework is established using a Likert-type five-point scale for efficacy verification. The results indicate that this quantitative path mitigates wood anisotropy and accurately restores complex contours. It enhances the added value of wood-based materials while preserving high recognizability of authentic cultural imagery. This method facilitates the shift of cultural and creative development from empirical judgment to data-driven decision-making, and provides solid theoretical support and a universal research direction for the high-value sustainable development of mountain-type cultural heritage.