Consumer Perception and Behavior for Sustainable Market Success

Abstract

The bioeconomy is one of the most significant economic sectors in the global economy, and numerous biobased products and services have been developed in recent years. Most assessments in the field of biobased products focus on process development, technologies, and sustainability assessment. In addition to the most common focus, one of the key areas is the understanding of consumer trends, which are a critical factor in biobased products. These trends are driven by psychological, economic, social, and cultural factors, and their assessment must be developed considering factors like gender, age, income, regional culture, and labeling. Developing effective strategies to introduce biobased products into the market is essential for advancing sustainable development and must be given due emphasis.