Research on Function-Interface Design of Old and Antique Hongmu Furniture E-commerce Platform in the Second-hand Economy Environment

Abstract

To optimize the user experience of an e-commerce platform for old and antique hongmu furniture, this study explored the functional design and interface elements of such platforms within the context of the second-hand economy. First, through qualitative research, the general needs of users were identified. Then, using the Analytic Hierarchy Process (AHP), the priorities of different types of needs were ranked. After expanding the functional indicators for each type, the Kano model was used to identify the specific attributes of these indicators. Then the results were combined with the AHP study to determine the core functions that the e-commerce platform should possess. Eye-tracking (ET) technology helped to understand users’ visual preferences and identify their focus on interface layout, color, and other aspects. These findings suggest that the functional framework should include 24 features, such as expert authentication and institutional certification; in terms of interface design, multiple layout options should be provided for users to choose from, while balancing color schemes and text-to-image ratios. This study provides theoretical guidance for designing an e-commerce platform for old and antique hongmu furniture, enabling to identify user needs and enhance user satisfaction.