Analysis of Evaluation Indicators of Furniture Appearance Imagery by Different Consumers

Abstract

Consumers rely on sensory perception to judge the appearance of furniture, often guided by intuitive associations with shape. This process allows furniture designers to better understand and respond to consumer preferences and expectations. This work used a questionnaire design and analysis survey by using the material, color, style, shape, and surface decoration of furniture as the main evaluation indexes. Additionally, consumers’ furniture appearance indicators were analyzed by combining quantitative and qualitative research methods. Satisfaction analysis (attitude index) of color, shape, material, style, and surface decoration of furniture for different consumers’ age, education level, and gender. Finally, consumers’ psychological and perceptual preferences were analyzed based on the correlation between indicators to form product imagery. This study can guide the appearance design of furniture and avoid design blindness, thus reducing the design risk.